A Basic Coffee Production is a coffee shop situated in Wan Chai, dedicated to delivering simple yet exceptional coffee experiences. The branding design incorporates a minimalistic black and white color scheme, symbolizing the focus on simplicity and quality. The logo features the abbreviated form "ABCP," representing A Basic Coffee Production. I designed packaging, business cards, and menus to maintain a consistent aesthetic. These designs capture the essence of the coffee shop's philosophy, emphasizing the pursuit of excellence in every cup.