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Branding design | Printing design | Packaging design | Illustration

Draft & Craft

I led the branding and packaging design for Draft & Craft, a grab-and-go coffee shop in Hong Kong's Central Pier. The minimalist black and white color palette creates a clean and straightforward aesthetic. The hand-written logo adds a casual and lifestyle-oriented feel. To enhance brand recognition, I incorporated a repeated logo icon pattern on the packaging, attracting attention and creating a memorable visual experience. Through these designs, Draft & Craft's image as a convenient and stylish coffee shop is effectively communicated, leaving a lasting impression on customers.
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