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Branding Design | Packaging Design | Art Direction


Working with Habitu, I had the opportunity to design various elements including packaging designs such as coffee bean bags, business card designs, and festive event projects. One notable project was "Rosemantic Summer," a campaign promoting the signature drink, Rose Latte, during the summer season. Taking charge of the art direction and product design, I created a visually appealing concept. The project incorporated a minimalist approach with pink and rose color schemes, accompanied by simple and minimalistic icons. This design direction effectively represented the essence of the campaign, capturing the romantic and refreshing vibes of summer. Through my creative contributions, I enhanced the brand image and created a memorable experience for Habitu's customers.
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