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Mall Decoration | Branding Design | Printing Design | Art Direction 

Parkside Mall

For Parkside Mall, located in Tseung Kwan O, Hong Kong, I developed a branding pattern and graphics for their poster, billboard, and visual identity. The branding concept centers around a sharp color palette, chosen to attract a younger audience and create visual appeal. The colors are vibrant and dynamic, capturing attention and evoking a sense of excitement. The branding pattern and graphics were created with the intention of reflecting the energetic and modern atmosphere of the mall. The visual identity elements aim to establish a cohesive and impactful brand presence, effectively communicating the mall's offerings and attracting visitors. This project seeks to position Parkside Mall as an alluring destination for shopping and entertainment in Tseung Kwan O.
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