Second Impression

Second Impression is a coffee shop based in Hong Kong that focuses on providing a memorable coffee experience. As the designer, I created packaging designs for items such as paper cups and takeaway bags. The branding design incorporates a color scheme of pink and black, exuding a modern and stylish aesthetic. The logo prominently features the number 2, emphasizing the brand name and creating a bold and recognizable visual identity. This cohesive branding approach elevates the customer's perception of Second Impression, presenting it as a trendy and distinctive coffee destination in Hong Kong's competitive market.