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Branding Design | Packaging Design | Art Direction

Time For Soup

For Time for Soup, a local soup brand in Hong Kong, I created a packaging box design that embodies elegance, flexibility, and a liquid theme. The chosen branding color group revolves around pink, which adds a touch of vibrancy and playfulness to the design. To capture the essence of the brand, I incorporated abstract shapes as branding elements, symbolizing the fluidity and adaptability of soups. The packaging box design aims to attract attention and create a memorable visual impact on the shelves, while also conveying the brand's commitment to quality and creativity. This project intends to enhance the overall soup experience for Time for Soup's customers, reflecting the brand's distinct personality and positioning in the market.
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