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Branding Design | Logo Design | Product Design | Art Direction


For 12oz, a Hong Kong-based shipping logistics seafood company, I created a dynamic logo design that represents the brand's identity. The logo features a fish, a key element of the seafood industry, symbolizing freshness, quality, and efficiency. The branding color I selected is orange, which adds a sharp and trendy touch to the overall design. The vibrant hue reflects the brand's energy and enthusiasm in delivering exceptional seafood logistics solutions. The combination of the fish symbol and the orange color creates a visually striking and memorable brand identity. This project aimed to capture the essence of 12oz as a reliable and innovative player in the shipping logistics seafood industry.
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