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Packaging Design | Digital Design | Art Direction


In designing the packaging and digital promotion for E.G.A, a Hong Kong food brand specializing in sauce products, I aimed to capture the essence of the brand's heritage and traditional roots. The packaging design incorporates a Hong Kong traditional-style font and pattern to create a sense of authenticity and cultural connection. The use of these elements ensures that the packaging aligns with the brand's identity and resonates with its target audience. Additionally, I developed a digital promotion strategy for their social media platforms, creating visually appealing and engaging content that showcases the brand's products and highlights their unique selling points. This project aimed to create a cohesive and compelling brand presence for E.G.A, ensuring that their packaging and digital promotions effectively communicate their Hong Kong heritage and quality sauce products.
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